Aperius Consulting takes advantage of a network of independent consultants and partner organisations to support clients but Roger Alderson is the founder and executive consultant.
Based in London (UK), Roger started his career as a systems engineer, gaining grass roots experience of the technology industry, but soon moved into sales support and marketing. With substantial global experience he has spent half of his career working internationally as a consultant (with the McKenna Group), a strategist (with Perot Systems) and a marketing director (with EDS, HP and Logica). He has proven experience working with a range of organisations from start-ups to multi-nationals and has operated from both headquarters and the field.
As an independent consultant, Roger works with clients in all industries but his core focus is helping tech-oriented companies develop and implement marketing strategies. He is particularly adept at ensuring that strategies are ‘interlocked’ with other parts of the business (particularly sales) and take full advantage of digital marketing options. A central tenet of his approach is based on understanding offering positioning in terms of the perceived and actual customer value.
To speak with Roger call +44 (0)7966 126882 or email [email protected]
T: @RTAlderson
L: www.linkedin.com/in/roger-alderson-1943032/
As an independent consultant, Roger works with clients in all industries but his core focus is helping tech-oriented companies develop and implement marketing strategies. He is particularly adept at ensuring that strategies are ‘interlocked’ with other parts of the business (particularly sales) and take full advantage of digital marketing options. A central tenet of his approach is based on understanding offering positioning in terms of the perceived and actual customer value.
To speak with Roger call +44 (0)7966 126882 or email [email protected]
T: @RTAlderson
L: www.linkedin.com/in/roger-alderson-1943032/