Fake News - Over the last few years there's been a lot of talk about 'fake news'.  Sometimes, it seems as if it's EVERYWHERE.  This short video outlines some simple strategies that you can employ to test a news article for authenticity.

Digital Marketing - B2B vs B2C - Digital marketing is rapidly moving from being a competitive differentiator to being a price of entry.  It is no longer an added option, but rather a core necessity of all marketing programmes. 

A Strategy Brainstorming Checklist - Organising and facilitating strategy sessions isn’t easy.  This paper outlines a structured approach that maximises the chances of success.

Considerations for Digital Engagement - Thoughts on the art and science of using digital channels to engage with people, typically around a specific topic. 

Lies, Damn Lies and Big Data - Tips on assessing data confidence.

Making Use of the Worlds Most Precious Commodity - Random thoughts on time ... and how it is squandered.

A Key Secret to Success, Failure - People who don’t occasionally fail are either not trying or lying.  This paper outlines some of the benefits of failure and how it can (ultimately) drive success.

10,000 Hours - Are digital natives automatically digital experts?

Digital Communities - An in-depth look at the value of digital communities and guidelines for creating and developing them.

Windows 10.5.6 - A brief investigation of the weekly 'windows of opportunity' that are available.