Collaborative Account-Based Marketing - Collaborative ABM is an increasingly valued approach, especially in the B2B space. This Aperius Consulting study takes a high-level look at the discipline and assesses some of the benefits and challenges of working with others for mutual benefit.
Fake News - Over the last few years there's been a lot of talk about 'fake news'. Sometimes, it seems as if it's EVERYWHERE. This short video outlines some simple strategies that you can employ to test a news article for authenticity.
Digital Marketing - B2B vs B2C - Digital marketing is rapidly moving from being a competitive differentiator to being a price of entry. It is no longer an added option, but rather a core necessity of all marketing programmes.
A Strategy Brainstorming Checklist - Organising and facilitating strategy sessions isn’t easy. This paper outlines a structured approach that maximises the chances of success.
Considerations for Digital Engagement - Thoughts on the art and science of using digital channels to engage with people, typically around a specific topic.
Lies, Damn Lies and Big Data - Tips on assessing data confidence.
Making Use of the Worlds Most Precious Commodity - Random thoughts on time ... and how it is squandered.
A Key Secret to Success, Failure - People who don’t occasionally fail are either not trying or lying. This paper outlines some of the benefits of failure and how it can (ultimately) drive success.
10,000 Hours - Are digital natives automatically digital experts?
Digital Communities - An in-depth look at the value of digital communities and guidelines for creating and developing them.
Windows 10.5.6 - A brief investigation of the weekly 'windows of opportunity' that are available.
Fake News - Over the last few years there's been a lot of talk about 'fake news'. Sometimes, it seems as if it's EVERYWHERE. This short video outlines some simple strategies that you can employ to test a news article for authenticity.
Digital Marketing - B2B vs B2C - Digital marketing is rapidly moving from being a competitive differentiator to being a price of entry. It is no longer an added option, but rather a core necessity of all marketing programmes.
A Strategy Brainstorming Checklist - Organising and facilitating strategy sessions isn’t easy. This paper outlines a structured approach that maximises the chances of success.
Considerations for Digital Engagement - Thoughts on the art and science of using digital channels to engage with people, typically around a specific topic.
Lies, Damn Lies and Big Data - Tips on assessing data confidence.
Making Use of the Worlds Most Precious Commodity - Random thoughts on time ... and how it is squandered.
A Key Secret to Success, Failure - People who don’t occasionally fail are either not trying or lying. This paper outlines some of the benefits of failure and how it can (ultimately) drive success.
10,000 Hours - Are digital natives automatically digital experts?
Digital Communities - An in-depth look at the value of digital communities and guidelines for creating and developing them.
Windows 10.5.6 - A brief investigation of the weekly 'windows of opportunity' that are available.
