Announcing the publication of CMO Insights on the Journey Towards Digital Agility. It's a collaboration between Accelent Consulting, The CMO Club and Oracle and based on research conducted towards the end of 2016. Roger Alderson analysed the results and worked with Barbara Angius Saxby to co-write the final report.
Other original thinking from Aperius Consulting:
Fake News - Over the last few months there's been a lot of talk about 'fake news'. Sometimes, it seems as if it's EVERYWHERE. This short video outlines some simple strategies that you can employ to test a news article for authenticity.
Digital Marketing - B2B vs B2C - Digital marketing is rapidly moving from being a competitive differentiator to being a price of entry. It is no longer an added option, but rather a core necessity of all marketing programmes.
A Strategy Brainstorming Checklist - Organising and facilitating strategy sessions isn’t easy. This paper outlines a structured approach that maximises the chances of success.
Considerations for Digital Engagement - Thoughts on the art and science of using digital channels to engage with people, typically around a specific topic.
Lies, Damn Lies and Big Data - Tips on assessing data confidence.
Making Use of the Worlds Most Precious Commodity - Random thoughts on time ... and how it is squandered.
A Key Secret to Success, Failure - People who don’t occasionally fail are either not trying or lying. This paper outlines some of the benefits of failure and how it can (ultimately) drive success.
10,000 Hours - Are digital natives automatically digital experts?
Digital Communities - An in-depth look at the value of digital communities and guidelines for creating and developing them.
Windows 10.5.6 - A brief investigation of the weekly 'windows of opportunity' that are available.
Fake News - Over the last few months there's been a lot of talk about 'fake news'. Sometimes, it seems as if it's EVERYWHERE. This short video outlines some simple strategies that you can employ to test a news article for authenticity.
Digital Marketing - B2B vs B2C - Digital marketing is rapidly moving from being a competitive differentiator to being a price of entry. It is no longer an added option, but rather a core necessity of all marketing programmes.
A Strategy Brainstorming Checklist - Organising and facilitating strategy sessions isn’t easy. This paper outlines a structured approach that maximises the chances of success.
Considerations for Digital Engagement - Thoughts on the art and science of using digital channels to engage with people, typically around a specific topic.
Lies, Damn Lies and Big Data - Tips on assessing data confidence.
Making Use of the Worlds Most Precious Commodity - Random thoughts on time ... and how it is squandered.
A Key Secret to Success, Failure - People who don’t occasionally fail are either not trying or lying. This paper outlines some of the benefits of failure and how it can (ultimately) drive success.
10,000 Hours - Are digital natives automatically digital experts?
Digital Communities - An in-depth look at the value of digital communities and guidelines for creating and developing them.
Windows 10.5.6 - A brief investigation of the weekly 'windows of opportunity' that are available.
