Aperius Consulting’s advisory services are structured around helping organisations take advantage of marketing to drive success. Core offerings are split into two categories, leadership and operations.
Marketing Leadership
Strategy Review – The most fundamental question for any marketing organisation is “do I have the right core strategy?” Aperius Consulting can review your plans and confirm (or refute) their alignment with business goals. Whether looking at an inter-departmental global marketing strategy or a niche product launch plan, Aperius Consulting can provide a fresh perspective and practical suggestions for improvement.
Marketing Interlock – For maximum effectiveness, it’s essential that marketing organisations be aligned. Within most organisations there are dozens (if not hundreds) of marketing activities all running concurrently. Aperius Consulting can ensure that all of these activities support one another and are built on a foundation of common goals.
Organisational Development – Establishing and maintaining the right skills and capabilities is a core requirement for a marketing function. Marketing teams must identify required skills, measure the skills gap, and create a strategy for closing that gap. Aperius Consulting can support all phases of the process including functional design, skills assessment, training programme design and recruiting.
Intermediary Services – Most marketing organisations make extensive use of external suppliers. They use third-party organisations for everything from PR to marketing insight to graphics design. Aperius Consulting can help with all facets of dealing with external suppliers from selection to contract negotiation.
Client Engagement Analysis – In the last few years, many marketing organisations have been given the responsibility of tracking and reporting on client satisfaction and engagement. Aperius Consulting can help with the design, deployment and analysis of client engagement measurement programmes. The insight gathered can then be used as essential input to strategic planning.
Marketing Operations
Offering Positioning – The ‘value’ of an offering is based on a buyer’s perception that the benefits outweigh the costs. Aperius Consulting can help marketing teams understand all the elements of benefit and cost that lead to correct marketing positioning.
Campaign Sequencing – Marketing campaigns are growing in complexity. Even a simple campaign typically involves multiple inter-related activities, and how those activities are prioritised is the ‘art’ of campaign design. Aperius Consulting can work with campaign teams to ensure that activities are appropriately sequenced for maximum impact.
Marketing SLA’s – Marketing measurement has become big business. But, all too often the metrics that go into marketing reports are focused on proving rather than improving marketing impact. The result is an overload of data that makes senior leaders feel good but does little to increase marketing effectiveness. Aperius Consulting can help marketing teams establish business-aligned Service Level Agreements and utilise metrics that move beyond showing marketing impact and enhance marketing delivery.
Process Design – All too often, marketing organisations rely on uncoordinated institutional knowledge management. Best practices are transferred informally and can evaporate quickly with the departure of just a few key individuals from the organisation. Aperius Consulting can help marketing organisations better understand what works (and what doesn’t) and document that knowledge for broader dissemination.
Account-Based Marketing – Many marketing organisations now appreciate the value of treating their most strategic clients as individual markets. Marketing activities are carefully packaged to influence small groups of clients (even individual clients) and increase their propensity to buy. Aperius Consulting can help marketing organisation design and deploy Account-Based Marketing programmes with clearly defined outcomes.
Marketing Leadership
Strategy Review – The most fundamental question for any marketing organisation is “do I have the right core strategy?” Aperius Consulting can review your plans and confirm (or refute) their alignment with business goals. Whether looking at an inter-departmental global marketing strategy or a niche product launch plan, Aperius Consulting can provide a fresh perspective and practical suggestions for improvement.
Marketing Interlock – For maximum effectiveness, it’s essential that marketing organisations be aligned. Within most organisations there are dozens (if not hundreds) of marketing activities all running concurrently. Aperius Consulting can ensure that all of these activities support one another and are built on a foundation of common goals.
Organisational Development – Establishing and maintaining the right skills and capabilities is a core requirement for a marketing function. Marketing teams must identify required skills, measure the skills gap, and create a strategy for closing that gap. Aperius Consulting can support all phases of the process including functional design, skills assessment, training programme design and recruiting.
Intermediary Services – Most marketing organisations make extensive use of external suppliers. They use third-party organisations for everything from PR to marketing insight to graphics design. Aperius Consulting can help with all facets of dealing with external suppliers from selection to contract negotiation.
Client Engagement Analysis – In the last few years, many marketing organisations have been given the responsibility of tracking and reporting on client satisfaction and engagement. Aperius Consulting can help with the design, deployment and analysis of client engagement measurement programmes. The insight gathered can then be used as essential input to strategic planning.
Marketing Operations
Offering Positioning – The ‘value’ of an offering is based on a buyer’s perception that the benefits outweigh the costs. Aperius Consulting can help marketing teams understand all the elements of benefit and cost that lead to correct marketing positioning.
Campaign Sequencing – Marketing campaigns are growing in complexity. Even a simple campaign typically involves multiple inter-related activities, and how those activities are prioritised is the ‘art’ of campaign design. Aperius Consulting can work with campaign teams to ensure that activities are appropriately sequenced for maximum impact.
Marketing SLA’s – Marketing measurement has become big business. But, all too often the metrics that go into marketing reports are focused on proving rather than improving marketing impact. The result is an overload of data that makes senior leaders feel good but does little to increase marketing effectiveness. Aperius Consulting can help marketing teams establish business-aligned Service Level Agreements and utilise metrics that move beyond showing marketing impact and enhance marketing delivery.
Process Design – All too often, marketing organisations rely on uncoordinated institutional knowledge management. Best practices are transferred informally and can evaporate quickly with the departure of just a few key individuals from the organisation. Aperius Consulting can help marketing organisations better understand what works (and what doesn’t) and document that knowledge for broader dissemination.
Account-Based Marketing – Many marketing organisations now appreciate the value of treating their most strategic clients as individual markets. Marketing activities are carefully packaged to influence small groups of clients (even individual clients) and increase their propensity to buy. Aperius Consulting can help marketing organisation design and deploy Account-Based Marketing programmes with clearly defined outcomes.